TechnologyJuly 20, 2017by admin3

Artificial Intelligence and The Future of Marketing

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A consultant is someone who saves his client almost enough to pay his fee.

Arnold H. Glasow

Artificial intelligence (AI) is currently the latest buzzword in technology and its applications are only expected to increase as time goes on. But what exactly does it mean? Essentially, AI refers to computer systems being able to complete tasks that typically require human intelligence, such as learning from experience, recognizing patterns and applying reasoning to new situations. It may sound like science fiction, but you can find plenty of examples of AI taking hold in today’s society, even if you don’t realize it at first glance.

 

What exactly is AI?

Artificial intelligence refers to computer software that simulates human thought processes, particularly learning capabilities. Specifically, machine learning refers to programs that can parse data and figure out for themselves how best to accomplish a certain task. The possibilities for AI in marketing are almost limitless, from automating mundane but necessary tasks (like lead generation) to providing more relevant content across multiple channels. In fact, Gartner predicts that by 2019 machines will create more than 50% of all consumer-generated media—and 75% by 2025.

 

Why do we need AI?

Artificial intelligence is a rapidly growing field with applications in nearly every industry. We’re using it to create self-driving cars, diagnose illnesses, build robots and many other things. And now we’re seeing marketing use AI to help target customers better than ever before. In fact, Gartner predicts that by 2020, CMOs will spend more on AI-related services than they do on digital advertising today. So how does it work? What is machine learning? And why does it matter for marketers?

 

How will artificial intelligence affect businesses in the future?

In recent years, machine learning has become something of a buzzword in business. And for good reason—the technology seems to be everywhere, popping up in products that range from websites to business apps to social media features. But what is machine learning, exactly? More importantly, how will it affect businesses in terms of overall strategy and day-to-day operations? Here’s what you need to know about artificial intelligence as it relates to marketing

 

How can marketers use artificial intelligence today?

As artificial intelligence technology becomes more sophisticated, businesses are already leveraging it to run their websites, develop products, and collect consumer data. Brands can use AI in a variety of ways to improve existing processes or create new ones. One major benefit is that it allows marketers to better understand consumer behavior so they can market to them more effectively. The technology will also make it easier for companies to scale their marketing efforts by cutting down on time-consuming activities like collecting consumer feedback. In addition, machine learning algorithms can allow brands to analyze large amounts of information from consumers (through surveys, social media, etc.) faster than ever before. This results in increased responsiveness on behalf of brands—which makes customers happier because they’re getting better service and personalized content.

3 comments

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