The purpose of business model design is to show how a business creates, delivers and captures market value. A valuable tool to use for prototyping a business model is the Business Model Canvas which is a strategic management asset that assists us to describe, design, and invent business models.
We work with our clients to understand the viability of the value propositions by conduct market research and identifying how they can take shape with new products and services. We, then, utilize business model prototyping to experiment with various designs on the Business Model Canvas. Different versions of proposed business model prototypes are evaluated to determine best fit and optimal viability for the target Customer Segments.